The Rod Hall Light Truck Tire Seminars began over twenty years ago when Hall was racing for Dodge.  The program was developed by Rod and Jeff Cummings to showcase and teach sales managers the capabilities of BFGoodrich Tires. 

Today, the program has expanded to include both  Michelin and BFGoodrich Light Truck Tires and has worked with over  7,500  participants  in controlled, precise driving exercises.  According to Rod, "Our mission is  to educate the front line salesperson on understanding the product and how to provide the  best customer service and information when  choosing the proper tire for their customers' individual needs."

The Seminar -

• 2 1/2 days of hands-on driving  exercises in the Sierra foothills and desert terrain surrounding Reno, Nevada
• Developed and managed by Rod Hall
• On & off-road instruction in four-wheel drive SUVs
• Indoor & outdoor classroom instruction

The Exercises -

• Wet & dry handling on asphalt
• Traction demonstrations
• Off-road handling courses
• Hill climbing and descending
• Side-hill traction
• Mud traction & mud hill climbing
• Sand
• Cornering
• Aggressive trail drives

PARTICIPANT PHOTOS - CLICK HERE.